Amazon Prime Taps DraftKings as ‘Thursday Night Football’ Partner
Amazon Prime is paying the NFL $13 billion to live the exclusive nursing home of “Thursday Night Football” for the next 11 years.
DraftKings proclaimed today that it has partnered with Amazon to turn an official sponsor of “Thursday Night Football” on Prime Video. The pact recognizes the sportsbook and iGaming operator as the exclusive pregame demonstrate sponsor. DraftKings testament bring home the bacon pre- and in-game odds for the hebdomadary send-off games.
The NFL season is the to the highest degree alive(p) time of year for our customers, so collaborating with ane of the world’s leading technology brands inwards order to extend engaging content to viewers of ‘TNF on Prime Video’ is a tremendous opportunity for DraftKings,” explained Stephanie Sherman, DraftKings’ chief marketing officer.
Along with integrating DraftKings’ betting odds to its “TNF” production, Amazon and the sportsbook testament collaborate on special betting offerings such as same-game parlays.
Amazon Sports Betting Entry
Danielle Carney, head up of NFL sales for Amazon, says the DraftKings partnership is component of an elbow grease to make for to a greater extent sports fans to Amazon and dungeon them engaged upon arrival.
“DraftKings content testament give to lively pregame discussions, fan engagement, and, perhaps, some bold predictions from our on-air talent,” Carney said.
Amazon’s “Thursday Night Football” play-by-play testament live called past Al Michaels and Kirk Herbstreit. Kaylee Hartung is manipulation the sideline reporting.
Amazon’s alignment with DraftKings is another major developing from the tech colossus as it continues venturing into the sports betting business.
In February, Amazon River Web Services partnered with Maple Leaf Sports and Entertainment (MLSE) inward Canada to bestow its cloud, artificial intelligence, and political machine learning to livelihood the company’s professional person sports franchises and sports betting business.
Though non flat related to gambling, Amazon River Web Services also deeds with Formula 1 teams to assist them redesign and improve their cars, the NFL to assist teams amend educate and term players, and the NHL to meliorate acquire statistical insights.
How to Watch ‘TNF’
Last Thursday’s kickoff of the NFL 2022-23 flavour between the Buffalo Bills and Los Angeles Rams was not section of the Amazon “Thursday Night Football” package. NBC instead had the program rights to the 2022 Kickoff Game inwards which the Bills won 31-10.
This Thursday marks the first of all streaming debut of “TNF” on Amazon Prime Video. Since Amazon River Prime is a paid subscription service, the NFL is requiring that Amazon River wee the Th biz useable for liberate on local broadcast stations in local markets of the teams playing.
Amazon also has a business deal inward localise with DirecTV that testament permit bars and restaurants to beam the Th games. For everyone else, an Amazon Prime subscription is required to watch over the 15 scheduled Th games this season.
Amazon says it has to a greater extent than 200 1000000 fighting(a) Prime memberships around the humankind in 19 countries. Amazon Prime inwards the US costs $139 a year. Prime Video-only is available for $8.99 a month — or $108 a year.
Amazon’s “TNF” debut features the Los Angeles Chargers playing at the Kansas City Chiefs. DraftKings has the Chiefs best-loved by 3.5 points, and the over/under at 54.5 points.