Better Collective to launch Mindway s Gamalyze problem gambling tool on sports betting brands
Better Collective will launch self-assessment tool ‘Gamalyze’ on all of its main sports betting media brands as it moves to curb problem gambling
Better Collective testament launch self-assessment tool ‘Gamalyze’ on all of its briny sports betting media brands as it moves to curb job gambling.
Developed by Danish software system experts Mindway AI, Gamalyze monitors customers’ behaviour while they undergo a test, presented to them as a scorecard gamey with 80 cards that want to live turned. The design of the gritty is to maximise the win.
During play, customers’ conclusion making is analysed using neuroscientific principles, with the software system behindhand the biz assessing every select to name strategy and how apiece individual reacts to wins and losses. An estimated danger spirit level is then generated from the result.
Jesper Søgaard, CEO and Co-founder of Better Collective, commented: “Responsible play is a very important constituent of our concern philosophy. By implementing Gamalyze on our websites, we spring visitors an opportunity to mental test their gambling habits and chance come out if their play behaviour presents as sport and entertaining, as it should be, or if it is potentially problematic.”
Mindway touts its tool as superordinate to self-reporting and questionnaires, with respondents often non recognising their possess problems. According to the firm, Gamalyze offers a deep perceptiveness into apiece player’s behaviour and helps key out the tonality markers of harmful gambling.
This tool testament world-class follow to Better Collective trademark bettingexpert.com during Safer Gambling Awareness Week 2021, which will running from 1-7 November, with the media group’s other platforms to follow.
“Bettingexpert.com is the world’s biggest societal web of sports betting tipsters. We make millions of visitors every yr and with Gamalyze launched, we step-up our direction on responsible for(p) gaming so our community canful finger fifty-fifty safer when they see our site,” said Neil Smith, Head of bettingexpert.com.