Betting and Gaming Council welcomes Facebook s new responsible advertising feature

The Betting and Gaming Council (BGC) has welcomed the news that Facebook users will be able to opt out from seeing betting ads

The Betting and Gaming Council (BGC) has welcomed the tidings that Facebook users testament be able-bodied to opt out from seeing betting ads.

The UK’s spinning top standards organic structure for gaming reported that it has been workings closely with the social media behemoth over the past times year, and is pleased to regard this in style(p) development.

In the past tense weeks and months, Facebook has follow below attack for its alleged advert targeting of under-18s, and until recently, Facebook users who wanted to avoid viewing gambling-related ads would make to hide out single adverts or correct their advertisement preferences.

But now, people can buoy to a greater extent easily opt out all told of betting ads, with Facebook following on from a similar make a motion by contender political platform Snapchat inward July 2021.

“This is in time to a greater extent grounds of our allegiance to nurture standards in the regulated industry. i receive this move past Facebook, and I would press all societal media and search platforms to cater the power for users to opt come out of viewing betting adverts,” remarked BGC Chief Exec Michael Dugher.

“The regulated betting and gaming industry is set to boost safer gambling, unlike the unsafe and growing online sinister market, which has none of the safeguards which are humdrum among BGC members.”

In increase to Facebook’s move, the BGC has also sought-after(a) to strengthen its Industry Code for Socially Responsible Advertising.

Under the amended Code, members must now ensure that all social media ads are clearly targeted at consumers older 25 and over — unless the website proves they canful follow exactly targeted at over-18s.