BoyleSports sponsors golf content from Spotlight Sports Group

Spotlight Sports Group (SSG) has named Irish bookmaker BoyleSports the title sponsor of its weekly golf show, The Sweet Spot

Spotlight Sports Group (SSG) has named Irish whiskey bookie BoyleSports the form of address patronise of its hebdomadary golf game show, The Henry Sweet Spot.

For the operator, this accord represents an opportunity for greater brand exposure via access code to what SSG describes as a “qualified and engaged sports betting audience.”

Their business deal also includes half a dozen new “watch-along shows” with Bruce Millington and Steve Palmer, who testament oppose unrecorded to the “final-day drama at all quaternion majors, the Irish people Open and the British Masters.”

In improver to the title of respect sponsorship of The Sweet Spot, BoyleSports will also become the exclusive sponsor of the Racing Charles William Post Podcast.

“We are revolutionising in-play golf game betting as customers tin at present play on and follow every bingle hole, participant and shot, and with thousands of unexampled markets usable we trust that the future of in-play golf betting is with BoyleSports,” said Leon Blanche, Head of Communications at BoyleSports.

“We are thrilled hence to live teaming upwards with Spotlight Sports Group and cannot wait to enlist with the expertise consistently program on The Henry Sweet Spot.”

Launched in 2019, The Henry Sweet Spot is streamed on the Racing Post YouTube transmission channel and clipped crossways various social media platforms.

The show features SSG’s so-called “golf gurus” who extend betting tips on the biggest golfing events, including the PGA Tour and DP World Tour.

Sam Houlding, SSG’s Chief Commercial Officer, commented: “Our picture cognitive content continues to ride involvement and The Sweet Spot is single of our most pop hebdomadary shows.

“The present delivers entertaining viewing with input from our in-house talent and for BoyleSports offers a part of vocalisation provided past cross-channel branded merchandising crossways our network.”

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