Casino game developer Playson revamps brand identity in time for ICE London

In the run up to its attendance at ICE London 2022, Playson has unveiled a reimagined brand identity, with a new logo to reflect the company’s “bold ambitions” moving forward

In the unravel upwards to its attending at ICE Greater London 2022, Playson has unveiled a reimagined trademark identity, with a new logotype to reflect the company’s “bold ambitions” moving forward.

The gambling casino gamey developer, which has produced a portfolio of o'er 85 titles, operates in European territories such as Malta, Italy, Spain, Sweden, UK and Romania.

Following a string of intragroup improvements, which has seen several processes updated inwards dividing line with its world(a) maturation strategy, Playson has created a unexampled brandmark indistinguishability which it believes to follow to a greater extent attractive to its client base.

Alex Ivshin, CEO, Playson, commented: “As we go on to establish from a hugely successful point of international growth, we wanted to untroubled the company’s long-term future tense and so we updated several processes within the business. Such a relocation will ensure we are in the strongest billet possible to bring more exciting gaming products to the marketplace.

“This refreshed indistinguishability is a reflexion of the unexampled Playson image, demonstrating who we are and what the time to come holds for the company. As we lead into ICE capital of the United Kingdom 2022, we are looking for forwards to sharing more inside information virtually our challenging plans with delegates.”

Speaking almost its trading operations in Ukraine, Ivshin continued: “This has been a real difficult time for many of our people in Ukraine. We are improbably proud of their ability to remain optimistic, resilient and dedicated to producing calibre products during the toughest of circumstances.

“We preserve to follow a tight-knit team full of extraordinary individuals, determined to come on with a large-scale project that has been under development for several months.”

Playson is one of the many play suppliers, operators and partners attending ICE London, I of the largest gaming trade in shows inwards the world, which is taking put betwixt 12 and 14 April.

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