Casino Guru campaign Only small percentage of visitors clicked on safer gambling messaging

Over the course of the recent Safer Gambling Week, Casino Guru launched a campaign that promotes safer and responsible gambling messages across its English website

Over the row of the recent Safer Gambling Week, Casino Guru launched a cause that promotes safer and responsible for(p) gaming messages crosswise its side website.

The cornerstone of the crusade was that responsible gambling messages need to follow both interesting and distinctive so they put up becharm the attention of the users and “truly catch the message across."

This is wherefore Casino Guru’s originative squad has intentional and implemented tercet different responsible gambling messages: “It’s Safer Gambling Week 2021,” “Thank you for caring,” and “Responsible players get along non lose” – for each one designated with a different measured thought inwards mind, inward an endeavor to set aside the team to run and value the variety of electronic messaging that workings best.

The trio messages were readiness to come out at prominent locations across the website to create them as visible as possible. The unsubdivided and shortsighted messages were displayed at the upside of the pages, in a shiny orangish widget to visually standstill out, inward line of products with Safer Gambling Week’s colour scheme.

According to the results, the “Responsible players get along non lose” message generated a 2.54% dawn rate, the “Thank you for caring” received clicks from 2.35% of users and “It’s Safer Gambling Week” made 2.05% of users click. Overall, 2.31% of users who saw ane of the deuce-ace messages clicked it to scan more.

Šimon Vincze, Responsible Gambling Projects Lead at Casino Guru, commented: “In equivalence to our normal educational articles most job and responsible gambling, our Safer Gambling Week cause has been seen past a comparatively liberal number of visitors.

“To pee-pee sure we maximise our positive degree wallop all twelvemonth round, we project to employment our findings to create an effective long-term campaign, which will live piece of our time to come efforts aimed at educating and ratting players and the public near play and its dangers. There is often to looking frontward to."

However, Vincze admitted: “Despite our efforts to make well-researched and genuinely helpful educational responsible gaming content, only a little per centum of our visitors searches for it and reads it. Unfortunately, players often protrude sounding for this typecast of content only after noticing the number one signs of problem gambling.

"The legal age of players hazard responsibly, and it is crucial to reinforce their goodness habits and encourage prophylactic steps that minimise the chance of comely problem gamblers later on."