Cola Group expansion strategy sees 14 5m investment plan

Gaming and entertainment specialist, Cola Group, has announced the expansion of its digital division, Cola

Gaming and amusement specialist, Cola Group, has proclaimed the expanding upon of its digital division, Cola.bet, with a $14.5m investment.

The manipulator delivers a peregrine proprietary platform to developing markets, ane that aims to bring home the bacon customisable and adjustable integrations. Payment methods are embedded onto the program whereby partners are introduced to a sports events selection, alongside esports or casino games.

To financial backing the associates of Cola Group, a consulting serving and licensing securities firm is also available, providing access code to knowledge and topper practice in to each one operating region.

Cola.bet aims to spread out its sports betting and iGaming offering, with responsible gaming as a paramount focus. The betting operator holds a Curaçao play licence with the focus of obtaining farther licensing inwards Africa, LatAm and Europe, contributing to the ontogeny of its world(a) footprint.

The investment follows Cola.bet securing its quaternary African gaming licence inwards Nigeria, the continent’s second-largest gaming market. This young licence adds to Cola.bet’s trading operations alongside Zambia, Republic of Kenya and Ethiopia.

Dinu Bors, Cola.bet COO, said: “Cola.bet delivers an exceptional customer-first have and the set in motion augments our world(a) ambitions within the iGaming space. The weapons platform is extremely customisable and grants B2B partners inst approach to curated cognitive content for a plethora of markets. We’ll live rolling come out several innovative features o'er the coming months, we’re only if simply getting started.”

Cola.bets subsidiary company, genus Cola Games Limited, was granted a sports betting licence by the Lagos State Lotteries Board. Similar to Ethiopia, the Nigerian market place is deemed retail-centric as opposed to internet-based. This make a motion for Cola.bet was a strategic i to leverage its blueprint and successes from Yaltopya to expand inward Nigeria.

Dana Varnytska, Cola.bet CMO, added: “Our strategy is reinforced on a localised programme which has been developed through thorough explore into market nuances and player preference. Players testament do good from tailor-made incentive promotions and passing militant odds on the to the highest degree popular events."