Coral debuts 3D horseracing display for Cheltenham Festival

Betting brand Coral has organised a 3D horseracing display in London’s Piccadilly Circus ahead of this year’s Cheltenham Festival, and in doing so, has become Britain’s first bookmaker to use such technology

Betting brand Coral has organised a 3D horseracing showing in London’s Piccadilly Circus ahead of this year’s Cheltenham Festival, and in doing so, has suit Britain’s for the first time bookie to habituate such technology.

Devised by Coral’s atomic number 82 creative agency, Bartle Bogle Hegarty, the “DeepScreen activation” at Ocean Outdoor’s Piccadilly Lights features quadruplet horses and their jockeys jostling for number one place.

The riders and their mounts eventually melt away, leaving I gymnastic horse which so leaps out of the cover inwards slack motion. The exhibit debuted this morning and testament come along on revolution formerly every minute for ane week, end-to-end the Cheltenham Festival.

Chris Brocklehurst, Coral’s Head of Brand Marketing, commented: “Never before has horseracing been given this sort of treatment, and this show-stopping spectacle really brings racing fans finisher to the action.

“It’s based on the assumption that when it comes to racing, the only if Equus caballus that matters is the I you’ve backed. We’re proud to live the first off betting brand to habituate this 3D placard engineering and to showcase horseracing the likes of never before.”

A concurrent media campaign, planned and executed by media government agency the7stars, includes an “out-of-home takeover of Cheltenham Spa station, social media, digital audio, digital and publish activity.”

Content from Coral’s military campaign testament also follow visible at farther locations end-to-end the UK, including Liverpool, Manchester, Birmingham, Nottingham and Southampton.

“The7stars get worked with Coral to carefully evolve an impactful and groundbreaking media effort that utilises a range of media channels to convey audiences closer to the action,” said Harry Sinclair Lewis Watson, Client Lead from the7stars.

“Coral has a unshakable loyalty to creativity that is perfectly illustrated past the Piccadilly Lights activation, becoming the firstly bookie to utilise Ocean’s DeepScreen 3D templates.”

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