DraftKings Drops Music Video in Collaboration with Rick Ross, Fat Joe
DraftKings was world-class known as a day-by-day fantasize sports (DFS) manipulator before the gaming steady transitioned into sports betting and iGaming. The Boston-based accompany can buoy at present supply music producer to its portfolio after falling its number 1 rails this week inward coaction with iii hip-hop legends.
In conjunctive with its larger strive to non only extend odds on basketball game but conduce to all aspects of hoops culture, DraftKings lately produced a hip-hop cart track with Rick Ross, Fat Joe, and The Lox. The track, titled “The Game,” dropped today on the sportsbook’s social media channels and major streaming platforms the likes of YouTube.
“The Game” is a clever promotional scheme for DraftKings that additionally acts as a highlighting reel for the NBA Playoffs, which tipped cancelled utmost dark with the Los Angeles Lakers’ thrilling extra time victory against the North Star State Timberwolves in the first play-in game.
The DraftKings euphony picture shows highlights from the 2022-23 NBA fixture season, with the lyrics hyping the steady flavour and forthcoming postseason. DraftKings says cartroad credits for “The Game” include Jadakiss, Set Free Richardson, Buda & Grandz, and Mike Kuz.
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Uniting With Sport
Sports betting is legal inward to a greater extent than 30 states less than Little Phoebe years after the US Supreme Court in May 2018 struck pull down the federal banning on sports play that had modified the activity to Nevada. DraftKings rapidly pivoted from DFS to sports betting and has since turn ace of the premiere online sportsbook and internet casino operators inward the US.
Gaming analysts at Morning Consult said lowest year that DraftKings and its primary feather competitor, FanDuel, greatly benefited from beingness well-recognized sports gaming firms from their DFS days as sports betting expanded legally. The consultancy estimates that the 2 former DFS companies today curb about 65% of the sound sports betting market place inwards the US.
DraftKings doesn’t want to only be known as a sportsbook but also as a partner of the professional sports leagues. The fellowship during the NBA habitue harden produced various archetype mental object that sought to spark conversations around the NBA and the league’s associated fashion, art, music, and gaming.
To portion out our erotic love for ‘The Game,’ DraftKings collaborated with iconic hip-hop artists Rick Ross, Fat Joe, and The Lox to give up an NBA Playoffs anthem. ‘The Game’ is a rails that lights-out into hoops culture on and turned the court, and what it way to play on yourself,” said DraftKings Co-Founder and President Matt Kalish.
“This anthem is a product of the legendary Set Free, Jadakiss, and all of the astonishing talent in arrears The Compound — a collaborative NYC blank space where artists and sports collide — bringing together bona fide voices across music, basketball, art, and sports betting,” Kalish added.
Larry O’Brien Odds
With the NBA Playoffs officially underway, DraftKings has the Milwaukee Bucks as the betting front-runner to win the championship and Larry O’Brien Trophy at +265. The Boston Celtics feature the next-best odds at +310.
The capital of Arizona Suns (+425), Golden State Warriors (+950), and City of Brotherly Love 76ers (+950) labialize come out the top off five.
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