DraftKings named Norwich City s fantasy sports partner

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DraftKings has signed an agreement with Norwich City Football Club to become its fantasy sports partner, with the deal lasting until the end of the current 2021/22 football season

DraftKings has signed an arrangement with Norwich City Football Club to get its phantasy sports partner, with the business deal lasting until the final stage of the electric current 2021/22 football game season.

Norwich City, currently inwards 18th localize in the Premier League, will come in DraftKings’ branding around Carrow Road, the club’s home stadium, as fountainhead as on its societal media channels and website.

Sam Jeffery, Commercial Director at Norwich City, commented: “We’re excited to add DraftKings to our rattling(a) roster of partners this season. DraftKings is a immense brand inward the States and we’re delighted the stage business has selected Norwich City to help financial support its growing inwards the UK.

“As a lodge that concentrates on innovating the buff experience, we’ll follow workings very nearly with DraftKings to take from its successes and appear forward to the mental object we’ll follow collaborating on to raise the fans’ viewing enjoyment.”

Fantasy sports is a popular initialize where sports fans contend against apiece other based on performances of their possess personalised selection of players.

DraftKings features 15 sports categories, including the Premier League, Champions League, NBA and NFL, all with cash in prizes for customers whose selections perform best.

Jeffrey Haas, SVP of International Strategy, DraftKings, said: “We are excited to work with the entire Norwich City team to make for our industry-leading day-by-day phantasy sports receive to its supporters.

“Through our platform, sports fans can buoy not only if draft lineups for the residuum of the season; but put up also participate inward daily contests, giving them to a greater extent slipway to exhibit their pridefulness and keep for Norwich City and its players.”

Last week, DraftKings signed a similar accord with West Bromwich Albion, a football guild currently playing in the Championship. That sell also sees DraftKings become the official sports phantasy partner of the gild until the stop of the stream season.