DraftKings Sponsoring Two Cars for NASCAR New Hampshire Race
DraftKings is making its NASCAR sponsorship debut in a bounteous way as the gaming companion testament be the official patronise of non one, but 2 cars participating in Sunday’s Crayon 301 Cup Series rush at New Hampshire down Motorspeedway (NHMS).
By way of life of an existing relationship with 23XI Racing — the team co-owned past basketball legend Michael Jordan River and electric current Cup Series driver Denny Hamlin — DraftKings testament be the functionary patronise of John Tyler Reddick’s #45 railcar and Bubble Wallace’s #23 mount inwards Sunday’s race.
The DraftKings Network logos and high-octane colors will follow featured on both the motorcar wrap and Reddick’s firesuit,” according to a DraftKings blog post. “Additionally, DraftKings will follow the official patronize of Bubba Wallace’s No. 23 gondola for Sunday’s race, with DraftKings logos and colours adorning Wallace’s railcar and firesuit.”
Gaming companies sponsoring rides in NASCAR’s upside series isn’t new. In 2021, BetMGM reached an arrangement with Richard Childress Racing (RCR) to be an tie in patronise of that team’s rides.
New Hampshire Ideal Venue for DraftKings Sponsorship Debut
NHMS is the saint rails at which DraftKings could take a leak its NASCAR sponsorship debut. The society is based inward nearby Bean Town and essentially holds a monopoly over sports wagering inward the state.
In May, DraftKings’ VSiN, also known as the Vegas Sports Information Network, proclaimed it reached with an agreement with Binnie Media — I of the largest wireless station operators in New Hampshire. Under that accord, the unexampled VSiN Radio 106.3-FM testament characteristic 24/7 sports and wagering programming. VSiN’s Brent Musburger’s litigate updates will also send twice daily, Mon through Friday, on eighter other sis stations — half dozen FM and two AM.
For the Cup race at NHMS, DraftKing is offering betting odds of +1800 on Reddick (bet $100, win $1,800) to win. Wallace’s betting odds of winning, as offered past DraftKings, are +3000 (bet $100, win $3,000).
Reddick’s best finishing at the New England data track was 10th in August 2020 when he was driving for RCR. In his endure three races at NHMS, Wallace’s topper destination was tertiary with a whip showing of 26th.
NASCAR Continues Betting Embrace
While in that respect have got been some bumps along the way, NASCAR progressively embraced regulated sports wagering and the related companies since the fall of the Professional and Amateur Sports Protection Act (PASPA) in 2018.
In add-on to BetMGM and DraftKings sponsoring rides in the Cup Series this year, gaming companies or venues served as the rubric sponsors of 4 races, including leash remaining on the schedule.
Two — the Hollywood Casino 400 Presented by Barstool Sportsbook and the South Point 400 — are constituent of NASCAR’s 10-race playoffs. The Hollywood Casino rush is held at Kansas Speedway while the South Point 400 takes set on Oct. 15 at Las Vegas Motor Speedway.
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