El Cortez Hotel Casino implements Optx s casino management platform
Optx’s data management platform has been selected by El Cortez Hotel & Casino, which aims to streamline player engagement and marketing operations
Optx’s data direction platform has been selected by El Cortez Hotel & Casino, which aims to streamline player engagement and marketing operations.
El Cortez, i of the longest continuously-operating hotel and gambling casino venues inwards Las Vegas, has selected the digital program to modernise the venue’s operations, as substantially as growth efficiency through and through automation.
With this agreement, the locale has selected Optx’s replete(p) suite of slots, participant evolution tools and marketing capabilities. The political platform is capable to take a leak recommendations to the casino’s management by creating actionable insights on participant involvement levels, revenue and profitability.
The software was developed with the objective of helping casinos pass to a greater extent time on implementing strategies that increment customer visitation, revenue and profitability, and less time sifting through data.
Joe Woody, CFO, El Cortez Hotel & Casino, commented: “We could non be more excited to be implementing the full suite of Optx programs. Every slice of our procedure will now be streamlined, making us more efficient than ever.”
Optx, which was founded inwards 2019 past a chemical group of former cassino executives, has added El Cortez to its growing identification number of B2C partners.
In January this year, the information political program developer partnered with Three Rivers Casino Resort to cater its total suite of information direction and unreal intelligence operation technology.
This was followed past a similar agreement with Indigo Sky Casino & Resort
El Cortez, which originally opened its doors in 1941, recently completed a multi-staged, $25m renovation externalise of its rooms and gambling casino areas.
In 2013, the venue was named on the National Register of Historic Places.