September 10, 2022 · Financial Mergers and Acquisitions sports betting

Entain CEO Says Company Is More Buyer than Seller

Since early 2021 when MGM Resorts International (NYSE:MGM) offered more than $11 one thousand million for the company, Entain Plc (OTC:GMVHY) has been viewed as i of the gaming industry’s spinning top takeover targets, but the Ladbrokes possessor sees itself to a greater extent as huntsman than prey.

Later inward 2021, merger talks 'tween Entain and DraftKings (NASDAQ:DKNG) dissolved after the latter floated a $22.4 one thousand million hard cash and equity offer after antecedently offering $20.5 billion. After fending off the barbarians at the gate, Entain CEO Jette Nygaard-Andersen sees her fellowship positioned as more vendee than seller.

We’re non a business sector that’s for sale,” she said inward a Bloomberg interview. “I’m really focused on growing this business. I view Entain as the consolidator.”

Her comments could quash hopes that MGM would takings to the bargaining tabularize with an elevated proffer for its BetMGM partner. The deuce gaming companies apiece verify 50% of what is the pinch iGaming provider inwards the US and 1 of the largest online sportsbook operators.

Entain CEO Walking the Walk

When it comes to Entain’s posture as emptor non target, Nygaard-Andersen is backup upwardly that assertion with plenteousness of action.

This year, the Coral proprietor is i deal-making spree of its own, getting at least quintet gaming companies for more than $1 1000000000 combined. Last month, Entain proclaimed it is acquiring 75% of Croatia-based SuperSport Group. In February, Entain announced it’s paying nearly $235 trillion to win Deis Ltd., the parent society of Avid Gaming. It’s an effort to bolster its step inwards Canada’s new liberalized sports wagering market.

Those are just 2 examples, but those transactions underscore the pointedness that if Entain was actively shopping itself, it potential wouldn’t be on a buying binge of its own.

The operator’s shopping spree serves another end. With the added heft and potential portion price increases, Entain becomes more expensive for MGM or any other suitor. Some analysts believe it would read at to the lowest degree a 20% premium to its current marketplace capitalization to get under one's skin Entain to the negotiating table, but that price, owing to the stock’s decline this year, is below what MGM previously offered and less than half DraftKings’ bids.

What’s Next for Entain/MGM Relationship

MGM executives make made clean-cut they’d passion to have total contain of BetMGM. It’s non of the realm of possible action that dream could live realized, but the cassino manipulator would need to piss an attractive offer to get Entain interested.

Even that might non live plenty for the UK-based gaming company. In the Bloomberg interview, Nygaard-Andersen waxed bullish on the 2022 US football game season and amid a regulatory crackdown inwards its nursing home market, the geographic diversification attributable to the BetMGM post is compelling for Entain and its shareholders.

Though doubtlessly to a lesser extent than the toll of getting Entain outright, purchasing it out of BetMGM wouldn’t add up cheap due to the sportsbook operator’s increasing market part and the fact that it’s nearing profitability.

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