Entain launches McLaren content for F1 fans via Party brands

Entain has created exclusive content for Formula 1 fans as the company moves to more closely align with its new partner, McLaren F1

Entain has created exclusive content for Formula 1 fans as the companion moves to more closely ordinate with its young partner, McLaren F1.

With its PartyCasino and partypoker brands, the UK sports betting aggroup testament cater customers with special access code to the McLaren F1 team, alongside an international TV advertizing campaign to run for from at present through the stop of the harden inwards mid-December.

The quartet young TV spots testament supposedly live similar to Entain’s ‘Drummers’ ads that aired beforehand of the Euros earliest this year, with a “focus on mass amusement experiences for customers and the vibrate of big sports events.”

“We need Party to live a terminus for customers around the humanity who bask games and sharing experiences around the sports and activities they love,” commented capital of France Anatolitis, MD of Party Brands and Commercial Director at Entain.

“This is about creating recreational cognitive content which encourages people to get hold of a appear and explore young ways of enjoying themselves with our brands.”

A straddle of unexampled offers testament follow available via the McLaren F1 access pages on the PartyCasino and partypoker websites, including ‘Super Fan’ contests where players testament live invited to take part inwards quizzes to prove their F1 knowledge and win vainglorious prizes, with a McLaren helmet currently upwards for grabs.

Customers can buoy also chink out a unexampled video series entitled ‘See the Unseen’ which gives a behind-the-scenes seem at the people who make McLaren Racing work, featuring interviews from notable McLaren members like CEO Zak John Brown as good as the stone pit crew, engineers and driver Book of the Prophet Daniel Riccardo.

Entain has also built a new, free-to-play, McLaren-themed racing game, which testament view Grand Prix events taking property inwards Mexico and Brazil, that it plans to set in motion on its Party brands inwards Nov 2021.