Fifth Street Gaming Debuts Latino-Focused Jefebet.com

Looking to capitalise on ane of the fastest-growing demographics inward the US, Fifth Street Gaming Digital is introducing JefeBet.com. The site is a Spanish-language media hub and sports betting portal.

FSG Digital is the cyberspace gaming branch of Las Vegas-based Fifth Street Gaming, which has catered to the Latino market for nearly deuce decades with brick-and-mortar offerings, including the Lucky Club and Silver Nugget Casino. The gaming companionship also produced hundreds of concerts with Mexican and Colombian artists, Mexican rodeos, and intellectual nourishment festivals, indicating its Jefebet program is an online extension of the operator’s ties to the Latino community.

We destine to establish the 1st online media hub inwards this country really dedicated to natural covering sport, gambling, and entertainment inward an veritable way of life for this extremely important, yet previously underserved, audience,” said FSG Digital CEO Seth Schorr in a statement.

Jefebet’s mental object team is placed in Argentina, Mexico, and Chile, but the site’s articles and wagering insights are focussed on American sports.

Jefebet Could Be Onto Something

The US Latino population swelled to 62.1 million inwards 2020, a jump of 23% over the prior decade, according to Pew Research. That easily outpaced the boilers suit US population ontogeny of heptad percent.

Potentially adding to the display case for a construct same Jefebet is the fact that the Latino population inward the US is shifting outside from the traditional states, such as Arizona, California, Florida, New York, and Texas, to unexampled areas.

In New Mexico, the state’s 1 zillion Latinos are nearly half of the universe (48%). Despite a big universe share, New Mexico, which had the ninth-largest Latino universe inwards 2010, dropped to 13th-largest inwards 2020, after existence passed by Georgia, North Carolina, Washington, and Pennsylvania,” notes Pew.

From a sports wagering perspective, the activity is live and effectual in sixer of the 10 states with the highest Latino populations on a percentage fundament — Arizona, Colorado, Illinois, New Jersey, New Mexico, and New York. Regulated sports betting is also permitted inward Second Earl of Guilford Carolina, Pennsylvania, and Washington.

Some US-based gaming companies are expanding inwards Latin America, confirming that operators escort opportunity with this demographic.

FSG Digital Pedigree

In announcing the debut of Jefebet, FSG Digital also said it lately closed a funding one shot led past Sharp Alpha Advisors and Acies Investments,

Sharp Alpha Advisors is a adventure uppercase loyal focusing on iGaming and sports wagering investments. Last October, the unwaveringly said its foremost investment vehicle — Sharp Alpha Fund I — raised $10 million.

Acies Investments is led past the former co-chief executive officers of Acies Acquisition and former MGM Resorts CEO Jim Murren. Acies Acquisition was a special purpose acquisition accompany (SPAC) social gambling casino developer Playstudios, Inc. merged with to become a public company lowest year.

Acies Investments currently has stakes inward septenary betting, esports, and fantasise sports companies, including Jefebet.