GambleAware CEO More to be done to prevent children from gambling ad exposure

GambleAware CEO Zoë Osmond says there is still a long way to go to prevent children and young people from being exposed to gambling adverts

GambleAware CEO Zoë Osmond says on that point is noneffervescent a long path to turn to preclude children and offspring people from existence open to gaming adverts.

Osmond’s comments come up amid the modish figures released by the Advertising Standards Authority (ASA) inward its ‘Children’s exposure to age-restricted TV ads: 2021 update’ report.

The report, published earlier this week, noted that 'tween 2010 and 2021, children’s exposure to TV gambling ads reduced by simply over a quarter, from an middling of 3.0 ads per calendar week inwards 2010 to 2.2 ads per hebdomad inward 2021.

It also stated that the 2021 exposure levels of 2.2 play ads per week represents the lowest raze inwards the 12-year full point covered, and is half that of the crest intermediate of 4.4 gambling ads per hebdomad inward 2013.

While such figures hold been welcomed past GambleAware, its CEO Osmond believes often more can buoy follow through with(p) to improve these figures further.

“Whilst it is supporting to reckon a driblet in the figure of play adverts viewed by children, in that respect is noneffervescent a great deal more to follow through with(p) to foreclose children and immature people beingness uncovered to these ads,” said Osmond.

“Unfortunately, children’s exposure to gambling adverts hasn't fallen at the same place as children’s boilersuit TV viewing and boilersuit TV advert exposure, which means that gambling adverts are decent more and more prominent among the adverts that children manage ensure on TV.”

The ASA reported that 'tween 2010 and 2021, children’s exposure to all TV ads strike down past almost 2 thirds, from 226.7 ads per calendar week to 82.8 ads per week, the lowest inwards the 12-year analysis period.

Osmond continued: “By contrast, the a great deal larger reduction inwards children’s exposure to alcoholic beverage adverts shows that rock-bottom exposure is possible. We would receive further efforts to explore what lessons put up live learned from that and applied to gaming advertising.”