December 20, 2021 · News

Gambling ads have doubled in the Netherlands research says

Gambling ads in the Netherlands have doubled since online casinos were legalised, according to research conducted by Nielsen
Gambling ads have doubled in the Netherlands  research says

Gambling ads inwards the Nederland feature doubled since online casinos were legalised, according to explore conducted by Nielsen.

Nielsen is an information, information and securities industry measuring unwavering that operates inward over 100 countries worldwide.

In October and Nov 2020, in that respect were 170,066 play commercials inwards the country, while during the same stop this year, in that location were 366,631.

The legalisation of online gambling is considered to live the briny intellect for the ascension in play ads. Currently, 11 casinos feature a licence to offer online gambling inwards the country.

Out of them, Holland Casino alone has spent €6.4m ($7.2m) on advertising for October and November 2021. Toto reported almost €4.6m spent on publicizing during the same time period. Both gaming firms are owned past the Dutch people state.

FairPlayCasino spent €3.3m, BataviaCasino paid €3.2m euros and Tombola spent €2.6m for advertising for the same two months.

Gambling sports tin only when seem on television system during specific times of the twenty-four hours to forestall young people from beingness exposed to gambling messages. However, according to Nielsen, 88% of play advertisements seem on websites, including social media platforms, which are not as regulated on TV ads.

The Tweede Kamer (House of Representatives) wants to ban play ads on the cyberspace before 9pm. The Minister of Legal Protection, Sander Dekker, said he would count the idea, but he argued such a forbidding would come “too early.”

Netherlands’ MPs and experts inward the field of force are concerned most the impact gambling canful make on the social norm, as Health Psychologist Arie Dijkstra, said: "As an individual, i get to reckon a gambling commercial, but i also cognise others assure the same advertisements. Combined with legalisation, it leads to a vary inwards societal norms. It testament definitely leading to a boost inward addiction.”

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