Hard Rock Digital partners with marketing agency Within

Hard Rock Digital has selected Within to serve as its “digital media agency of record

Hard Rock Digital has selected Within to attend as its “digital media government agency of record.”

The bureau will aid Hard Rock Digital, a sports betting and iGaming articulate hazard of Hard Rock International and Seminole Gaming, execute its strategic ambitions as the brand’s sportsbook app looks to spread out its US footprint.

Within said it testament employ a “data-driven approach” to reenforcement Hard Rock’s digital strategy, targeting players crosswise different media platforms.

This so-called “omni-channel media programme” testament elevate the Hard Rock Sportsbook app, with the intention of fostering greater cognizance and increasing downloads.

“We’re excited to innovate Hard John Rock Sportsbook to fans inwards multiple states across the country, and digital strategy testament be cay to our success and growth,” said St. John Koller, Hard John Rock Digital’s Chief Marketing Officer and Managing Director, Marketing.

“Having the redress partner is crucial inwards these improbably private-enterprise(a) markets and we note value the expertise and strategic visual sensation of the Within team.”

The Hard John Rock Sportsbook app is currently live inward IV states and most late launched inwards Virginia, as announced past Hard John Rock Digital inwards May. Other states where the app is useable include Arizona, New Jersey and Iowa.

Operators have spent considerable sums on client acquisition to chip at come out a infinite for themselves inwards the free-enterprise(a) US sports betting market. By bringing Within on board, Hard Rock is ramping upwards its have marketing efforts.

Within CEO Joe Yakuel commented: “We look frontwards to workings with Hard Rock Digital to establish a media strategy that will maximise extend to and lifetime note value patch providing a fresh, unexampled path to mesh devoted consumers who already sexual love the brick-and-mortar Hard Rock experience.”