Hard Rock launches ready-to-drink cocktails in partnership with Stewart s Enterprises

Hard Rock International has agreed on a second partnership with Stewart’s Enterprises to launch Hard Rock ready-to-drink (RTDs) cocktails, which will join its sister product, Hard Rock Hard Seltzers

Hard John Rock International has agreed on a 2nd partnership with Stewart’s Enterprises to set in motion Hard John Rock ready-to-drink (RTDs) cocktails, which testament conjoin its sister product, Hard Rock Hard Seltzers.

These cocktails will comprise of classic favourites including the Margarita, Mojito and Russian capital Mule; they are inspired by those made at planetary Hard John Rock International properties, such as Hard Rock Cafes and Hard John Rock Hotels and Casinos.

Each 12-ounce canful holds 8% ABV (alcohol by volume), with the RTDs beingness sold in single-flavour packs of tetrad for $12.99, and in mixed packs of Captain Hicks which contains deuce of to each one flavour, for $19.99.

Distribution has been agreed inwards multiple states with the licensing partnership between Hard John Rock International and Stewart’s Enterprises having been negotiated past Broad Street Licensing Group.

Kimberly Manna, Hard Rock International Senior Vice President of Retail and Licensing, said: “We’re excited to further extend the make into the fastest-growing spirits category of RTD cocktails offering our international buff meanspirited the chance to land Hard Rock home.”

Adding to this, Tony Gaines, Stewart’s Enterprises CEO, commented: “Hard John Rock Hard Seltzers got turned to a great pop out shoemaker's last twelvemonth and are sold in stores such as 7-Eleven, Circle K, and Total Wine. Both the seltzers and the RTDs were served at events surrounding Super Bowl LIV and people loved them.”

Hard Rock International has been oftentimes inwards the tidings of late. Most notably for its new partnership with PaySafe inward New Jersey, as advantageously as for its awarding of employees with to a greater extent than $10m inward bonuses for their efforts in 2021 which equalled a “record-breaking” year.

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