Hard Rock s Pinktober campaign raises over 700 000 for breast cancer support

Hard Rock has announced its 22nd annual Pinktober campaign has raised over $700,000, the largest amount fundraised since the programme began in 2000

Hard Rock has proclaimed its 22nd yearbook Pinktober hunting expedition has raised o'er $700,000, the largest amount fundraised since the programme began in 2000.

Since its inception, it has donated millions of dollars to the search and keep of white meat cancer awareness.

All Hard Rock cafes, hotels, casinos and accompany divisions worldwide participated inwards the safari with limited-edition merchandise, food for thought and beverages, local events and more.

Charitable partners include: Caron Keating Foundation, American Cancer Society, Association Esanol Contra el malignant neoplastic disease Madrid, the Breast genus Cancer Support Group Johor Bahru, and Gweke’s Caring for Women.

Jon Lucas, COO Hard John Rock International, said: "We are thrilled to declare that inward the 22nd yr of the Pinktober cause we were capable to break out our fundraising records to keep inward our staunch reinforcement of boob malignant neoplastic disease awareness and research.

“It's awing to watch over our companion divisions come up together and position their hearts into fundraising efforts. We hope that inward increase to nurture money we're also able to amplify the content of bravery and go for among fighters, survivors and their loved ones."

Brant Woodward, Senior EVP Field Operations, commented: "Despite the unprecedented challenges we faced inward 2020, the American Cancer Society continued to throw out our missionary work to economize lives, fete lives, and Pb the defend for a human race without malignant neoplastic disease – in every community, for all people.

"We are so appreciative of Hard Rock and their continued living of our piece of work to give care for people cladding titty cancer. Thanks to supporters ilk Hard Rock, at that place are to a greater extent than 3.8 zillion white meat cancer survivors in the United States today."

At participating Hard John Rock Cafes, every $1 from a limited-time Pinktober burger sold went towards the cause, equating to $60,000. Sales from the Pinktober-themed Hard Rock t-shirt and new intentional Pinktober Pin raised over $35,000.

Players of Hard Rock Digital's unloosen “Hard John Rock Social Casino” spunky were the ones determining how much money was donated in honour of Pinktober; the to a greater extent players that spun, the larger the donated amount increased.