IGT Extends ‘Wheel of Fortune’ Licensing for 10 Years
International Game Technology (NYSE: IGT) announced Monday that it inked a 10-year correspondence with Sony Pictures Television that secures licensing of the famed “Wheel of Fortune” brandmark crosswise a change of wagering platforms.
Financial terms of the sell weren’t disclosed. The young undertake kicks inwards on Jan. 1, 2025, and runs through and through Dec. 31, 2034. The unexampled conformity allows IGT to permission “Wheel of Fortune” crossways the gambling casino gaming, lottery, iGaming, and iLottery mediums and features nonexclusive rights that take into account the gaming device producer to license the make on free-to-play social casinos.
IGT is the manufacturer in arrears the “Wheel of Fortune” expansion slot machines found in scores of land-based casinos across the US. The various iterations of that spirited are among the to the highest degree pop one-armed bandit titles inwards the country and cement IGT’s status as ane of the pinch three one-armed bandit makers inwards Frederick North America.
“Wheel of Fortune” slot machines are beloved past bettors because some versions of the gritty include the potentiality for monumental payouts. Over the past tense year, the spirited has delivered multiple six- and seven-figure awards to bettors inward Las Vegas, and at regional and tribal casinos.
No Denying ‘Wheel of Fortune’ Success
Inspired by the Merv Griffin-created gamy exhibit of the same, “Wheel of Fortune” one-armed bandit machines are icons inward the gaming twist industry.
IGT’s Wheel of Fortune slots is the most successful one-armed bandit theme of all time. For to a greater extent than 25 years, cassino guests have enjoyed the famous ‘WHEEL– OF – FORTUNE’ intone on nearly 300 versions of the famed one-armed bandit game, which quickly gained notoriety for its life-changing jackpots,” according to an IGT statement. “Since 1996, IGT’s Wheel of Fortune slots experience paid out to a greater extent than $3.5 one thousand million inwards jackpots and awarded $1 million-plus jackpots to to a greater extent than 1,100 lucky players.”
The gritty exhibit also serves as the inspiration for IGT’s PowerBucks games, which are usable at land-based and net casinos inwards Canada.
The “Wheel of Fortune” gamey demonstrate originally airy inward Jan 1975 and remains on the atmosphere today, making it 1 of the longest-running contend shows inward US history.
Why Wheel is Important for IGT
Locking upwards the “Wheel of Fortune” licensing rights for another decennary is important for IGT on multiple fronts, including the fact that casino operators are allocating to a greater extent dollars to upgrading slot offerings because those machines proffer better margins than tabular array games.
Additionally, many slots players are dedicated to special manufacturers or games. “Wheel of Fortune” is among those with a passionate following, confirming it’s smart for IGT to hold those licensing privileges locked shoot down for the long term.
Another pointedness inward IGT’s favour is that the “Wheel of Fortune” trademark resonates with lottery players and bettors who savor cyberspace casinos, which are 2 areas of ontogenesis for the company.
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