Interview BGaming exec Alexandr Shavel reflects on 2021 and future plans for expansion

Alexandr Shavel, Head of BizDev Department, discusses how 2021 went for BGaming as well as what plans it has for the future

Alexandr Shavel, Head of BizDev Department, discusses how 2021 went for BGaming as well as what plans it has for the future.

Overall, what is BGaming aiming for inwards 2022?

Throughout 2021, we focused on underdeveloped our network of partners. We’ve made a lot of integrations with operators, aggregators, and platforms and hold been looking for unexampled approaches in that direction. In 2022, we testament certainly preserve integrating more partners but in that respect are a lot of other things we need to make up special attention to.

Games are e'er an integral division of our work. We are fitted out(p) with various mechanics and mathematicians and extend a lot of features that players especially love. So we will focus on the needs of both the player and the operator, inwards improver to the games themselves, such as through tournaments, jackpots, and other quizzes for people to acquire mired in.

In addition, we will also pay attending to our internal tools in parliamentary procedure to maximize the user get of our clients.

Customer table service was launched earlier this twelvemonth and it has already shown some outstanding results. For us, it is more of import than ever so to do work with our customers; delivering products and ensuring problems are successfully dealt with. We are preparation to farther fortify this surface area in the future.

Another take aim for 2022 is to increment trademark knowingness and wee-wee the BGaming brandmark to a greater extent seeable on a global scurf and within young markets. And, of course, we testament proceed to grow the publishing under our possess brand. Thomas More new integrations, unexampled games inward upside casinos – these are our goals for the next year.

But who are we to stop over here? Next year, a unexampled game category will come along inward our lineup. This testament follow the Turbo Games category which is inwards come on compensate nowBGaming

How does the brand looking at backwards on 2021 – is it fairish to draw it as a breakout twelvemonth for the company?

This is definitely a breakthrough yr for the company! Over the past times 12 months, we’ve made a book list of integrations and have released many new games. We finger surefooted that our come on is extremely appreciated by our partners. Recently we launched a help centre for clients which has allowed us to happen a successful strategy for any situation that has arisen. It has helped us to accelerate this physical process twice as firm or sometimes yet faster.

At the same time, with each new game, BGaming becomes more appealing to players. We get greatly increased our competency and knowledge in biz development, and today we are producing games at a practically faster rate. Visiting exhibitions, we control that our weapons platform and our solutions are modern, flexible, and quickly customisable to the market’s needs. But still, technical innovations are inconceivable without professionals who are passionate virtually what they do. For me, the biggest pridefulness is our team. We get doubled inwards size this year. It’s important that we don’t just hunt club for unexampled specialists, we facilitate them to raise in the profession. And we all farm unitedly within the iGaming industry. I’m exceedingly glad that we’ve learned how to come it chop-chop and efficiently.

What new markets are you targeting? Is at that place a immense focalize on LatAm, for example?

Of course, the LatAm market place testament be in nidus in 2022. It’s unity of the promising regions for us but we are non simply looking for for unexampled clients there, we are also producing cognitive content specifically for it. I believe that this come on is to a greater extent good inwards the long term. At the same time, we will preserve to strengthen our positions in the European market, those of which are already crystalise to us. In 2022, we are going to obtain at to the lowest degree quintet to a greater extent certificates for EU countries. It’s a immense amount of work but 1 that is passing important for iGaming providers. We make also already made several successful steps to the Asiatic markets and i go for and we will pave the way in that location too!

But the most important is the chance to put across inwards individual which we haven’t been able to ut for a while. Nowadays, it’s usual to piece of work from anyplace in the world, and for us, the BGaming team up lives and deeds inward 5 different countries around the globe. All of this makes unrecorded communicating more valuableBGaming

We of late discussed your Branded Exclusives on the GI Huddle. What other products feature you got inward the pipeline?

Yes, Brand Exclusives is one of the cay products right now and we are nisus to make up it more interesting. Thus, we are adding new solutions for further improving games’ personalisation and branding. For example, we proffer non just now branded games but also slots for a specific audience of the operator. In some cases, this can buoy live really useful. In the future, all these solutions testament touch on not only if the Brand Exclusives category but also the canonical BGaming gamy package.

We trust that the crypto projects audience testament carry on growing.  That’s why I of our goals is to growth our presence inwards this area. Being the foremost iGaming provider to backing cryptocurrencies, BGaming should live ace step ahead. We testament also launch a few voguish features at the intersection point of gambling and gaming. Through our analytic thinking of manufacture trends, we see to it that it is sounding really promising.

What are your plans for ICE and how excited is the keep company to live in Greater London for the show?

We hold been attending offline events and it was a breath of impudent air. During the pandemic, we accumulated a lot of see and really wanted to deal it. This is in all likelihood why we finger that exhibitions inward 2021 were extremely productive for us!

Now we are looking for forrard to returning to ICE. And of course, ICE Jack London is the Bentley among the iGaming shows! It is the biggest and to the highest degree influential event of the twelvemonth where you canful demonstrate all the topper things you get been working on throughout the year. In this recent case, even longer. During the pause, we’ve produced the story of Elvis Gaul which has go rattling popular. capital of the United Kingdom hasn’t seen it yet! As fountainhead as our unexampled mechanics. All young products will be included in a special offering at the event.

What would micturate a successful 2022 for BGaming if you had 3 wishes for next year!

Being passionate most what you fare is always the topper paint to success! If you hold it, you don’t demand to wait for Christmastide or New Year to puddle a wish. So I’d phone call it goals, at present wishes… But i would the like BGaming to:

• Successfully keep up with the incredible velocity of ontogenesis we’ve reached.
• Strengthen the team with young passionate specialists.
• Enjoy every achievement and never halt nisus for unexampled ones!

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