Jada Gaming acquired by Symplify in 30m deal

Symplify, a CRM and CRO cloud solutions provider, is to acquire Jada Gaming in a deal worth €30m ($34m)

Symplify, a CRM and CRO cloud solutions provider, is to acquire Jada Gaming inward a deal worth €30m ($34m).

The object of this acquisition is to spread out on the services offered past Symplify, with an emphasis on Jada Gaming’s data and analytics AI expertise. Over recent years, Symplify has made progress inwards the iGaming domain thanks to CRM partnerships with organisations such as William Hill, Betsson and MegaRush.

Jada Gaming Co-founders, Alberto Alfieri and Josh Tromans-Jones, testament continue their current roles overseeing the trading operations and development of the Jada platform. From Symplify, the CEO Henry M. Robert Kimber and COO Fatimah Ekekrantz will bring together forces with the Jada Co-founders to further fortify the tie, preparing to get in new markets and aim frontward with this new leg of development.

AI capabilities

Combining skills testament regard Jada embedding its Jada Brain into the Symplify software which will, in turn, make a combined country where clients put up exercise AI and ML to deal and optimise all of their lines of communcation.

Utilising these skills will see to it Symplify’s electronic network improving overall inward terms of visibility.

Jada’s Responsible Gaming and Bonus Abuse modules tin can live easy integrated into any operation, substance a stronger strain of behaviour monitoring and thence a way of life of identifying abusers.

Alberto Alfieri, Jada Gaming Co-Founder, said: “Josh and I are incredibly excited to team up upwards with Symplify and finger our AI solvent perfectly fits within the business. The synergies 'tween our 2 troupe objectives and philosophies substance this will present an unrivalled business management scheme that translates crossways a broad lay out of verticals.”