KSA issues reminder of new role model ban for gambling ads
The Dutch Gaming Authority, Kansspelautoriteit (KSA), has issued a reminder to all gambling providers and advertisers in the Netherlands
The Dutch people Gaming Authority, Kansspelautoriteit (KSA), has issued a reminder to all play providers and advertisers inward the Netherlands.
The reminder is nearly the impending censor of the enjoyment of role models inwards gambling advertising.
The banning comes as the KSA looks to cut down the volume of play advertisements, with a warning issued in February 2022 regarding adverts aimed at immature people.
The forbidding on the habituate of role models is circle to come inwards on 30 June; it testament follow applicable to all play operators and advertisers, with exemptions presumption to brotherly love lotteries, the state drawing and the lotto.
In laying out the terms of the ban, the KSA defined role models as “all persons who relish some cast of public fame, such as (former) pro football players, influencers and models.”
The regulator explained its conclusion to inform both play operators and advertisers, saying: “The gaming providers invite the missive because they are responsible for(p) for their advertising.
"The selected marketing and influencer agencies, and manufacture associations, hold been informed because they are of import links inwards the publicizing sector.”
Gambling advertisements testament live closely monitored past the sanction from 30 June, to ensure all concerned parties are complying with the young regulations.
Any breaches or infringements of the forbiddance testament be met with quick enforcement.
The Dutch people regulated iGaming market place was launched in Oct 2021, after years of wholesome delays, and as a outcome the KSA has worked to modernise existing advertisement regulations, after the market was initially flooded with play ads.