Netflix Inks Branding Deal With Light & Wonder for ‘Squid Game’ Slot Title
Netflix today unveiled its foremost branding sell for the US gaming manufacture through and through a partnership with Light & Wonder, a leading manufacturer and distributor of expansion slot machines.
The Global Gaming Expo (G2E) officially began today at The Venetian Expo on the Las Vegas Strip. The four-day event is the marquee rule for the US gaming industry. Presented past the American Gaming Association, the swap show up seeks to foster innovation and parkway development “in ane position to capture business done.”
Light & Wonder, formerly Scientific Games until its March 2022 rebranding after marketing turned its lottery and sports betting businesses to focal point on its casino gaming units, lately inked a sell with Netflix to leverage the streaming giant’s “Squid Game” serial title.
“Squid Game” is a endurance drama where the show’s financially distraught characters vie inwards children’s games with virulent high up stakes for a chance at winning a KRW 45.6 one million million (US$33.7 million) prize.
Released on the streaming program in September 2021, “Squid Game” became the most-watched Netflix series of all time. Netflix users get streamed more than 1.65 one million million hours of “Squid Game” since its release, outpacing the online platform’s other pop titles, including “One Piece,” “Stranger Things: Season 4,” “Wednesday,” and “Dahmer — Monster: The Jeffrey Dahmer Story.”
Netflix partnering with Light & Wonder marks a first for the streaming subscription service provider, as it embarks on entering the gaming industry.
Death Not On the Line
Light & Wonder unveiled its “Squid Game” branded slot simple machine today at G2E. The fellowship is lodging its newest statute title inward the firm’s large-screen jumbo locker called “Horizon.”
In the “Squid Game” slot, players will contend inwards expansion slot adaptations of the series’ most iconic games such as “Red Light, Green River Light,” “Tug of War,” and “The Glass Tile.” While the “Squid Game” one-armed bandit is existence 1st deployed to commercial-grade and tribal cassino floors crosswise the US, Light & Wonder plans to later bring out a digital version of the expansion slot title. The slot’s gameplay features terzetto bonus “Special Game” rounds inspired past the show.
We’ve seen how combine fan-favorite shows with immersive gameplay can vibrate with audiences both digitally and on casino floors,” said Matt Wilson, Light & Wonder’s chief executive officer.
The “Squid Game” slots are expected to strike gambling casino floors next year. The slot’s jackpot runs up to $400,000, hooked on each casino’s configuration, a Light & Wonder interpreter said.
Fitting Partnership
“Squid Game” is the ultimate risk-reward competition, as the series’ characters wager their lives for a chance at newfound wealth.
The show’s briny protagonist, Seong Gi-hun, also known as Player 456, is a former assembly worker who workings as a chauffeur. He’s also a risk taker cut down on his chance who is recruited to caper the “Squid Game.” Another main grapheme is Jang Deok-su, or Player 101, who is a ruthless mobster who joins the gamy inwards an effort to steady down his monumental play debts.
Netflix is currently developing a realism serial publication based on “Squid Game” that testament involve 456 players competing to win a $4.56 trillion cash prize. The present is scheduled to impinge on the Netflix streaming weapons platform next month.
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