OLG secures partnership with Major League Baseball

The Ontario Lottery and Gaming Corporation has signed a multi-year deal with MLB, which will see OLG’s Proline sportsbook become an official MLB betting partner

The Ontario Lottery and Gaming Corporation has signed a multi-year deal with MLB, which will reckon OLG’s Proline sportsbook get an official MLB betting partner.

The trade marks MLB’s 1st sports betting partnership inward Ontario, gift OLG distribution rights to MLB functionary branding, and allowing cross-promotion crosswise MLB societal and digital platforms.

Proline provides retail betting through and through nearly 10,000 drawing outlets end-to-end Ontario, with online betting available through the Proline+ platform.

“As we go along exploring additional avenues to operate our fans around the reality through and through sports betting, we want to chance creative, knowing partners inward their respective regions. With OLG, we hold a trusted partner in Ontario with a vision to aid us grow,” said Kenny Gersh, MLB Executive Vice President, Business Development.

The partnership testament reckon a chain of mountains of baseball game content delivered on the Proline+ digital platform, including free-to-play games introduced throughout the season.

OLG Chief Digital and Strategy Officer Dave Pridmore said: “Teaming upwardly with a world-class organisation the like the MLB enables OLG to make exciting, one-of-a-kind interactive experiences for baseball game fans at the game and on PROLINE+.”

Proline+, launched in August 2021, was Ontario’s number one legal sportsbook property. It offers Canadian River players the chance to bet on a reach of American sports leagues, as good as college football teams and European sports.

OLG also operates the educational system of rules PlaySmart, a political program aiming to cater information and educational materials to encourage responsible for(p) gambling.

The unexampled partnership is said to ordinate with MLB’s “own comprehensive responsible gambling measures that purpose to protect the wholeness of the gamey both on and sour the field.”