Panel Euro 2020 shows we need new innovation

At SBC’s Betting on Sports Europe Event held in Stamford Bridge, Gambling Insider was in attendance as panelists assessed Euro 2020 from a betting perspective

At SBC’s Betting on Sports Europe Event held in Stamford Bridge, Gambling Insider was in attendance as panelists assessed Euro 2020 from a betting perspective.

The venire was moderated by Marc Thomas, Propus Partners and comprised of Marco Blume, Pinnacle Trading Director, William Woodhams, Fitzdares CEO, Billy Cook, ComeOn Group Sportsbook Director and Susan Anthony Cousins, Head of Sportsbook Commercial & Control, Kindred Group.

As England indeed reached the net this year, it seems a bookmaker's ideal scenario would live to hold the state touch the net (and either win or turn a loss on penalties).

The enquiry emerged on what the sports betting industry has learned from the Euros, and if anything, what tin can live applied to best the industry in terms of creativity?

The panel in agreement(p) that thither was non often room for creative thinking in sports betting as a whole, and “creating economic value for people way offering economic value for punters.”

Cook commented: “There just didn't experience like in that respect was anything new inwards terms of innovation. From a product linear perspective and an innovation gunpoint i think of sledding backwards to Euro 2016, when thither was a £1m ($1.34) jackpot treasure draw, and it really gave you a understanding to move and play.”

There was agreement among the panel that there's elbow room within the industry to thrive through creativity.

Cousins touched on the act upon of “the tangible emergence of participant specials,” betting on how many sprints a participant will make inwards terms of stats and the wallop it's made on the industry. This, he believes, should carry on to live the pillow slip o'er the next few years.

“People require to utilization their expertise and their tangible medical specialist knowledge,” he added.

On the issue of ‘superstars’, it was said that with this attraction, it isn’t specially knockout to obtain turnover, whereas it is hard with smaller teams.

Woodhams added: “I totally agree, we want unexampled innovation. i guess the thing i tin can make forth from this venire is focusing on some superstar players.”