Playtika partners with Laurence Fishburne for World Series of Poker

Starting on the 3rd February, Playtika’s World Series of Poker campaign commences, and this year sees the formation of a partnership with Hollywood legend Laurence Fishburne as the face of a new national commercial

Starting on the 3rd February, Playtika’s World Series of Poker military campaign commences, and this yr sees the shaping of a partnership with Hollywood fable Laurence Fishburne as the human face of a new subject commercial.

Launching crosswise the US, this play-for-fun fire hook event marks the first off clip the award-winning player has partnered with a roving amusement game.

The commercial message itself is named “The Legend of World Series of Poker” and it involves Fishburne watching and narrating the story of WSOP participant “StanDaMan.”

The melodic theme of the commercial sees StanDaMan on a missionary station to achieve a digital edition of the WSOP title bracelet, the to the highest degree coveted appreciate inwards poker.

While sitting inward an American diner, his surround morphs into a stunning medieval, royal stag dining hall that’s full of nutrient and colourfully dressed people. The story details how the get of playing WSOP makes the quotidian epic, gift players the chance to “Become a Poker Legend'' by turn cipher into greatness.

Fishburne commented on the campaign: "It was a really interesting offer to conjoin the project. It came to me, and I thought 'I had to follow a portion of this.' I'm aware of WSOP and am spellbound by the gamesmanship of it. I'm thrilled to live a section of this game, and go for people enjoy my presence and that it can render them some joy!"

Ofer Kinberg, Chief Revenue Officer of Playtika, said: "Laurence and his awful personality and style really brings to life-time the WSOP player experience. We are proud to have got created a commercial-grade that complements the epical image of David Herbert Lawrence with the larger-than-life legacy of World Series of Poker for the do good of our players."

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