Sands Regency Renamed J Resort as Jacobs Entertainment Continues Reno Makeover
The Sands Regency casino hotel inwards downtown Reno is now known as J Resort. The property’s rebranding comes nearly sextet years after Jacobs Entertainment acquired the then-deteriorating resort for just now $30 million.
Jeffrey Jacobs, the namesake of the gaming and hospitality unbendable based in Golden, Colo., announced an extended evolution of the region surrounding Sands Regency soon after his Jane Jacobs Entertainment acquired the cassino inward July 2017. Two years later, Aletta Jacobs revealed a more than $1 1000000000000 draft to evolve a mixed-use corridor called the Reno Neon Line District.
The residential and entertainment territory is to course rough from Keystone Ave. 'tween W. 3rd and 4th streets E to Occident St. The come along of the downtown modernise has been greatly impeded past the COVID-19 pandemic and subsequent economical concerns.
Despite the Reno Neon Line externalize interruption, Jane Jacobs Entertainment has upheld its toast to restitute the Sands into a first-class cassino destination.
During a rebranding annunciation ceremonial occasion at the cassino on Tuesday, Aletta Jacobs proclaimed that the Sands is now officially known as J Resort. The word wasn’t exactly shocking, as speculation regarding the young identify has been circulating since a “J” letter of the alphabet went upwards latterly on the exterior of the hotel.
“After 5 years of soil assemblage, design, and twist we are proud of(p) today to harbinger j Resort, William Wymark Jacobs Entertainment’s flagship holding and Nevada’s first artistic creation and entertainment-themed holiday resort property,” Jacobs said, as reported by the Reno Gazette-Journal.
First Phase Complete
Jacobs revealed Tues that only when the 1st of his company’s hoped-for troika developing phases inwards Reno is ready. The initial inspection and repair included renovating J Resort’s 750 guestrooms, remodeling the cassino story with unexampled slots and table games, and adding to a greater extent than 1,000 Earth's surface parking spaces.
J Resort also at present features ii unexampled restaurants — Hannah’s Table and J Paul’s Italian Steakhouse — and a nightclub called the Afterglow Lounge. An exterior digital palisade spanning 65 feet testament also exhibit digital artistic production curated from artists around the world.
The initial overhaul, Aletta Jacobs Entertainment officials said, be virtually $300 million. The budget for the 2nd phase is $100 zillion and is to include an elaboration of the gaming floor, a rooftop swimming puddle and spa, a sportsbook, and Asian-focused eateries.
A third and net expanding upon phase angle is to include a young hotel tower with 1,200 guestrooms, 100,000 square up feet of convening space, and a dinner party house open of accommodative 400 guests. No budget was provided for the 3rd phase.
Lights Go Down on Neon District
Jacobs has faced much criticism topically for buying upward and demolishing budget motels and low-income living accommodations units that surrounded his gambling casino to create path for his Reno Neon Line District. William Wymark Jacobs said the blighted buildings were deterring investments in the downtown area.
The electric current economy, he adds, has stalled the come along of the Neon Line. But the society is unapologetic for evicting residents from their former digs.
Jonathan Boulware, the regional vice president for Jacobs Entertainment, said those tenants were residing “in the most horrific conditions.” Officials with the gambling casino troupe said they helped those displaced happen new, superior housing. The solid said near 95% of those displaced found unexampled homes with assistance from the casino operator.
If that’s the definition of displacement, and then you’re red cent redress we’ll be displacing people all night long,” said Boulware. “We take maintenance of people.”
Jacobs Entertainment is willing to work with the City of Reno to make grow some of its now-vacant parcels of set down after it razed the former seedy motels. But Jane Jacobs has little involvement inward bankrolling the living accommodations projects himself.
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