Sportradar and Bundesliga extend partnership

Sportradar has agreed to a five-year extension of its long-term partnership with Bundesliga International

Sportradar has in agreement(p) to a five-year extension of its long-term partnership with Bundesliga International.

The Bundesliga is a growing professional person football league with world-wide popularity.

Sportradar is the prescribed provider of betting and streaming rights for the Bundesliga and Bundesliga 2, exterior the US and DACH regions (Germany, Austria and Switzerland) until the remnant of the 2025-26 season.

This agency Sportradar tin can sublicense the rights for moving images from those competitions to its network of sportsbook operators.

As per the agreement, Sportradar is also allowed to persist in collecting and distributing live agree data, providing its customers with approach to a immobile and dependable feed.

Additionally, Sportradar will cater bookmakers with several tools to heighten the slipway fans receive and interact with international Bundesliga content.

Sportradar has also launched Virtual Sports Bundesliga, an AI-driven virtual sports gaming solution. It integrates existent agree video highlights from 3,500 Bundesliga file away matches so fans canful benefit from an interactive gaming experience.

Robert Klein, Bundesliga International CEO, said: “This is a long-term and trusted partnership, built up o'er many years and with a shared visual sensation for excellence. We consider this university extension with Sportradar as a meld of workings with established partners to make groundbreaking opportunities and products.”

Ed Blonk, CCO, Sportradar, commented: “For the best component part of 2 decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, workings intimately unitedly to redeem the highest calibre products available inwards the market.

“These rights remain an of import component of our portfolio and we’re excited to enter on the next stage of the relationship, using our market-leading technologies developed specifically for the human race of boast to assist Bundesliga International acquire new and exciting shipway to enlist fans around the world.”

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