Sports Data Provider Betegy Partners with Tipico to Access German, Austrian Markets

As FRG continues to enter come out how its iGaming market place is sledding to look, the uncertainness hasn’t deterred some companies. Betegy, a sports data and cognitive content provider, has announced that it is partnering with Tipico to move into the market.

Betegy’s tie-up with the sports betting operator will view its full-service marketing and machine-driven cognitive content solutions come to Tipico’s total suite of retail products. In increase to growing its European step inwards Germany, Betegy will also read vantage of Tipico’s presence inward Oesterreich to expand there, as well.

Tipico is a Brobdingnagian operator inward Germany, and we’re thrilled to sign on this understanding that testament see us ply our leading marketing solvent across its entire German language and Austrian estates,” Betegy CEO Alex Komilov states.

Moving forward, Tipico, which recently missed a chance at purchasing William Hill’s non-US assets, testament usage Betegy’s in-house political program to make enhanced digital content. The content testament be made usable through all of the company’s self-service betting terminals in Federal Republic of Germany and Austria, as fountainhead as through and through other consumer physical contact points inwards the ii countries.

Ultimately, Tipico expects the answer to enhance its interaction with its users and step-up engagement. With the company operating o'er 1,200 betting locations inward Deutschland and Austria, Betegy will also live able-bodied to extensively realize unexampled territory.

Betegy Extends European Reach

The Betegy political program testament grant Tipico to generate and set visual content at will. This testament open it greater flexibility inwards responding to securities industry preferences. Betegy’s proclamation explains that this new partnership is the modish inwards a series of agreements 'tween the two companies that particular date support to 2019.

Komilov added, “It is a hugely exciting cast as we looking to land tangible economic value to bettors inwards every turning point of the country, as easily as further strengthening our ties with our long-standing partner – we can’t hold off to head start showing just how practically is possible.”

Betegy won the Innovation in Sports betting Software accolade at the EGR Awards inwards July. It has been engaged signing a identification number of unexampled commercial-grade agreements. Most recently, it added Coingaming.io, ESTV, FTN Network, Parimatch and PokerGO. The partnership with Russia-based Parimatch, signed lastly February, gave it access to the UEFA 2020 European Championship this past tense summer. The society is also linked to ESPN, Yahoo Sports, SportsBet and others, some of which escort plump for several years.

Tipico Head of Acquisition Marketing Kajetan Strini-Brown stated nearly the new partnership, “Betegy’s impressive products feature allowed us to increase the fastness and ambit of our retail marketing efforts. Having this throughout every retail betting peak in FRG and Oesterreich is an awing advance in our retail client experience, and we’re excited to consider the results.”

German iGaming Continues to Draw Attention

Germany is still in the treat of fine-tuning its young iGaming market. It established unexampled rules through the Fourth Interstate Gambling Treaty (GlüNeuRStV) earliest this year, but that is still a act in progress. Despite a certain lack of focus, things are root to conformation up.

The precariousness has caused some gaming operators to reconsider a presence in the country, but hasn’t stopped everyone. Novomatic, despite some yesteryear issues inwards the region, entered the land earliest this month through and through its Greentube division. Gaming Innovation Group also joined this month, partnering with an unidentified “successfully established operator.”

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