Super Bowl v. Taylor: Which Kick to Las Vegas Economy Was Swifter?
Taylor Jonathan Swift may outearn her boyfriend, tight death Travis Kelce. But Super Bowl LVIII, in which Kelce’s Kansas City Chiefs round the San Francisco 49ers at Allegiant Stadium, injected nearly IV times more dollars into the Las Vegas economic system than Swift’s brace of 2023 concerts at the same venue, at least as metric past heads inward Airbnb beds.
According to short-term holiday renting analytics stiff AirDNA, NFL fans spent $5.73 zillion to a greater extent than Vegas rentals bring forth on a normal weekend. Swift, meanwhile, brought in an additional $1.6 1000000 from Swifties inward town for her brace of 2023 shows at the same stadium.
“The Super Bowl’s revenue is a nail success,” AirDNA economist Bram Gallagher told the Wall Street Journal this week, though he admitted that his company’s data didn’t bar the increased stake that Swift’s presence at the Super Bowl had on Super Bowl vacation bookings.
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To find the winner of this competition, AirDNA analyzed the additional nights set-aside(p) around for each one event and the mediocre growth inwards damage due to demand.
Additional short-term holiday renting nights set-aside(p) around the Super Bowl totaled $4.82 million, spell the revenue from the cost hikes was $908,780. During the Super Bowl, short-term rental rates averaged $365 per night, upwardly 19% from the weekend before.
For Swift’s “Eras Tour” stopover in Las Vegas, utmost Mar 24 and 25, additional nights engaged totaled $1.23 million, spell above-average revenue totaled $379K. The average daily booking charge per unit for her concerts was $316, upwards 10% from the weekend before.
Las Vegas has 15,500 short-term renting units, according to AirDNA, to the highest degree of which are inwards luxury apartments on or around the Strip or houses not too far away. That’s on cover of what the Las Vegas Convention and Visitor’s Authority estimates as the region’s 156,100 hotel rooms.
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