UFC and DraftKings announce gamified NFT launch

UFC and DraftKings have announced plans to launch a series of UFC-focused digital collectibles

UFC and DraftKings have proclaimed plans to launch a series of UFC-focused digital collectibles.

In a reimagining of DraftKings’ ‘Reignmakers’ fantasize football NFT game, ‘Reignmakers UFC’ testament give  players the chance to collect their favourite UFC fighters in digital payable word form and apply them in games for the chance to win prizes.

This new understanding will present DraftKings access to the IP of over 500 different athletes currently on the UFC roster to build the ‘Reignmakers UFC’ collection.

Auctions and special drops testament devote collectors the chance to claim some of these new NFTs beforehand of launch, which is expected later this year.

Rewards will live offered to collectors inward the run-up to and after the gamey launch, including entries into day-to-day contests with hard currency prizes, usage merchandise and more.

These rewards testament correspond to live UFC events and the digital collectibles will keep their reinforcement systems, piece also comme il faut playable items after the spirited launch.

Tracey Bleczinski, UFC Senior Vice President of Global Consumer Products, said inwards a statement: “Reignmakers UFC will be a unique, innovational chance to create lover involvement that combines DraftKings’ expertise inward digital sports entertainmen,t with pioneering technology that features hundreds of UFC athletes, including some of the biggest names inward the sport.”

The collectibles testament be uncommitted before long on the DraftKings Marketplace and testament be offered at varying levels of rarity; with entry-level items designed to encourage inexperient collectors to use up part.

SVP of Product Operations for DraftKings Marketplace, Beth Beiriger, said of the plans: “Fight fans are already among the most engaged audiences, and we check these immersive technologies as bolstering the unique sports amusement ecosystem we provide for consumers spell also rewarding their undeniable passion.”